If have you been looking for a way to promote your YouTube channel and it seems all efforts are void, then worry no more because you just got yourself on the right page where all information about How To Promote Your YouTube channel will be made known to you.
A complete guide that walks you through how to effectively promote your YouTube channel from understanding how the YouTube algorithm works to the ways to get more views and subscribers.
It is worth noting that YouTube did not start today, it has been in existence, in fact, the first Youtube video upload happened in the year 2005. Today, the record has it that YouTube receives over 30 million daily subscribers. Over two billion users log in each month to watch funny-catching videos, learn more about a new product, or consume countless other kinds of video media in YouTube’s vast and growing library.
Video content is powerful and fast growing; good Youtube content can easily change the mind of the viewer, and it draws people in. If you have a product to sell or a message to deliver, YouTube is an important channel for your audience for your good product or content.
Without further ado let’s proceed to show you the complete steps to promote your YouTube account with ease, so I urge you to follow the steps closely for a successful promotion.
Complete Steps On How To Promote Your YouTube Channel
YouTube is a competitive environment, and you may feel there’s a steep learning curve to get from your starting idea to a professionally produced, well-presented YouTube channel.
If you aren’t sure where to begin, you’re in the right place. Step-by-step, this guide will show you how to successfully promote your YouTube channel. So, what do you think? Feeling ready to get your content into the hearts and minds of over two billion potential viewers?
Effective ways to promote your YouTube channel: How to promote your YouTube channel, following the following easy steps
- Find a good YouTube strategy
- Find the best traffic-generating YouTube keywords
- SEO optimize your video for search
- Create high-quality retention videos
- Add a transcript to your video description
- Create compelling thumbnails and titles
- Add accurate closed captions
- Respond to viewers’ comments
- Run contests ads
- Partner with other brands
- Make playlists
- Create a series
- Go live
- Leverage email marketing
- Cross-promote on other social media platforms
- Keep up with YouTube trends
However, there are core principles of the YouTube algorithm you must know.
You can’t fully understand YouTube until you grasp that, it’s a powerful and constantly growing search engine.
To successfully promote your YouTube channel, you need to know how to get found, and to do that, you’ll need to understand the core principles of the YouTube search algorithm, and how to put these principles into practice. How to start?
Let’s dig in!
How Does the YouTube Algorithm Work?
As we’ve already said, half the battle of being a successful marketer on YouTube is knowing how to work with its search algorithm rather than against it.
Here’s the crucial thing you need to know upfront…
YouTube’s search algorithm does not work like Google’s search algorithm. They have some similarities, but YouTube’s search engine is built from the ground up to take different video viewing behaviours into account.
A quick history of the YouTube algorithm:
To understand the YouTube algorithm today, you’ll need a brief history lesson on YouTube’s evolution since it first started hosting videos way back in 2005.
- The early years
For roughly the first five years of Youtube’s existence, its search tool vaguely resembled a standard text-content search engine. The popularity and search rank of any video was determined by its clicks. It was irrelevant whether a viewer watched for five seconds or stayed and watched it right through to the end. A click was a click.
But there was a big problem:
Clickbait (defined as content of questionable quality or relevance but with a catchy title and thumbnail) flooded YouTube. The site became synonymous with trashy and unrewarding viewing experiences.
As you might imagine, this situation wasn’t desirable for YouTube, its consumers, or those who genuinely wanted to use the platform to share something useful or entertaining. Something had to change.
- Maturing the model to more meaningful indicators
From 2012 to 2020, YouTube recognized the need to build a different video searching approach. The company settled on measuring “attention” as a better way to identify quality content.
YouTube began to measure watch time rather than clicks. This shift meant that more exciting and relevant content rose to the top — a win for everyone.
Still, YouTube also recognized that measuring interest and relevance was more complicated than ranking videos by how long users had watched them. Social media had taken hold, and content developers were beginning to understand that shares, word of mouth, direct engagement, and similar indicators all deserved a place in measuring the value of a piece of content.
- Before Covid19 out broke, YouTube released a white paper. Experts argued about the paper’s many technical implications, but the significance of its departure was immediately apparent. YouTube was building machine learning into its recommendation system.
The platform started to measure overall viewer satisfaction. Watch time stayed central to the algorithm, but other factors entered the mix: comments, channel subscriptions, and rate of popularity increase, to name just a few.
4 Key Factors You Must Know About YouTube Algorithm
- The algorithm changes all the time
The YouTube search algorithm doesn’t stay put, and history tells us that it’s still evolving. Even if the algorithm rewards a certain kind of content today, it may not do it in the same way tomorrow.
In the last few years, like many other social channels, YouTube has struggled with how to build an algorithm that handles “borderline” (false or offensive) content responsibly. This is an ongoing issue. The shape of desirable content today is affected by both politics and culture.
According to Paul L. in his report published by the Guardian, YouTube engineers have described the algorithm as one of the “largest-scale and most sophisticated industrial recommendation systems ever in existence.
The following user behaviours are part of what guides the algorithm’s choices
The algorithm doesn’t measure one aspect of performance. YouTube has designed its search algorithm to measure popularity in a subtle and detailed way. These are:
Links a particular viewer chooses to follow
Audience retention (or how many people return to your content) The time a viewer spends on a video (this is referred to as ‘watch time)
To Measure Engagement, The YouTube Algorithm Looks At:
Speed of popularity growth (how quickly a video gets new views)
The activity of a channel (as in, how frequently a channel releases new content)
Viewer engagement in the form of comments, shares on social media, likes, and dislikes
The bottom line? If you’re in the business of developing ranking content, you’ll need to think about many ways of measuring success. It’s surprisingly simple in its overall goal.
Nevertheless, in all, A YouTuber wants two things on his or her Youtube Channel:
To help viewers get to the content they're interested in To make sure they want to keep their attention on YouTube for as long as possible
Good video content isn’t just something a viewer will open. It’s content they’ll engage with and that will get them interested in more of what you have to say. Making that happen takes more than good marketing, solid SEO, and on-point production quality. In fact, all these things are optional if you can still generate one thing:
YouTube will reward your content if attracts traffic interesting to people.
YouTube search rank affects more than just the search results page
6 Main Places On YouTube, Users Experience if it Ranks Well.
- On YouTube’s results page, in response to a search term (this one is similar to Google).
- On your YouTube home page
- In recommended streams (an automatically-generated list based on user viewing preferences).
- In trending streams.
- In suggested channel subscriptions.
- In the notifications that a user receives from YouTube about new content.
Eight (8) YouTube main ranking factors you need to know
Each of these indicators directly contributes to YouTube rank, so as you observe progress across these, you can be confident you’re heading in the right direction.
- Audience retention: Audience retention is usually expressed as time. The indicator measures the amount of your video that viewers watch. YouTube leaves little doubt that retention is extremely significant for their search algorithm.
According to YouTube, “Videos with consistently high audience retention and watch time have the potential to show up more frequently in Search”
- Video length: This one leads to audience retention. If your goal is to keep viewers’ eyes on screens for as long as possible, a longer-length video will naturally rank higher than a short one. Remember though that a long and tedious video won’t win audience retention. The goal is for your videos to be as long as possible while keeping viewer interest.
- Views: Before any other measure of success, people need to find your video and open it. Views are a simple and powerful metric. Many viewers who have no interest in marketing or YouTube rank will gauge a video’s authority by this number, prominently displayed alongside video thumbnails.
- Comments: Comments show interest and engagement. Any written feedback you receive on your videos — whether positive or negative — indicates that you’ve earned viewer interest. As your channel grows, it’s a good idea to respond as frequently and swiftly as possible to comments. Keep the conversation going and hopefully get others involved too.
- The number of subscriptions: When a viewer subscribes to your channel, they’re saying, “I like what you have to say. I want to see more.” That vote of confidence means a lot to YouTube because its goal is to attract and maintain lasting interest and engagement. Subscriptions are a big win.
- Video Shares: Shares are valuable for two reasons. First, it spreads your content to platforms outside of YouTube. Second, when a viewer shares your content, this acts as a personal brand recommendation, and other potential viewers are likely to pay attention. Word of mouth is powerful.
- Click-Through-Rate (CTR): If a viewer chooses to watch your content instead of another video with similar content, this will contribute to your CTR. A crucial factor here is the first impression your viewers gain from your content thumbnail and description. We’ll look at that in detail in the next section.
- Ranking on Google is important because many people looking for video content won’t log in to YouTube to start their search. Instead, they’ll begin their search from Google. This is tricky because over half of high-ranking YouTube videos differ from high-ranking Google video results.
Now that you know the fundamentals, you can start looking in detail at how you can plan to build a successful YouTube channel.
If this information was helpful kindly drop a comment in the comment box below and also share it with your friends and loved ones on your social media platform.